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Home | Building a Network | Audience retention

Audience Retention The issues during this stage keep them coming back - grow your audience through loyalty relationship building - converting anonymous browsers into members managing your membership - streamline your service to best serve your members offline activities - use your website to manage your events/workshops/conferences etc The Activities in this stage Sustainable growth in website usage comes from loyal users returning to your site again and again. Don't leave this to chance, find out who they are and use technology to communicate with them directly. You may already be running a membership based organisation or plan to grow one. If you do, then basing the activities and administration of your membership around your website will yield significant benefits both to you and your members. Acquiring permission to push content If you have chosen to invest significant resources in bringing great content to your website don't allow it to pass its "Sell By" date without your audience seeing it. Encourage your readers to sign up for a newsletter, or for targeted updates. Enable your readers to personalise their area of the site to retrieve the content they are interested in. Managing Network membership Enable new members to complete an application online in a "one-session" process including online payment, including e-invoices & e-receipts reduce overheads. Understand your members' different preferences and status and communicate with them in appropriate ways. Manage membership renewals through your website. Delivering membership services Allow members access to website resources that non-members are not allowed to reach. Where possible drive your membership back to your website to find out about membership services, don't just send an email. Running your offline events Use you website to manage your events. Dispatch marketing emails, enable registration or ticket buying, communicate with attendees, create delegate lists.		Engage with your key audience members and communicate with them directly.

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