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		Explore the lifecycle...
		Move over the numbers on the diagram to see what happens at each stage. You can click a stage for more detail.

		Acquisition
		Your first challenge is to create a website that will attract your target audience and make them feel that this is one worth returning to. How should you approach this task? What activities should you concentrate on? What tools do you need?
		(Click the quadrant for more details)

		Retention
		Make connections with your target audience, then build those connections into a relationship. Make them feel you understand them and that they acquire a sense of belonging or membership. Use the website to efficiently and effective manage your relationship with each network member. Use the website to manage your offline activity.
		(Click the quadrant for more details)

		Participation
		Enable one member of your network to communicate with others without having to use you as a conduit. This is the ultimate goal of many networks - its where the high value is - but it isn't easy to achieve! Understand why and what your members want to communicate and how you can make them feel comfortable in doing so.
		(Click the quadrant for more details)

		Growth
		Plan for your network to grow and be self sustaining. Evolving websites retain audiences. Plan for continuous change - not just the content, but the design, stucture and functionality too.
		(Click the quadrant for more details)

Networks evolve organically. If nurtured and managed effectively, they will grow and thrive and become valued resources. Understand the four key lifecycle stages to successful network building:

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